” Archetype “collection by DZHUS SS 2014


Dzhus was founded in 2010 by the young Ukrainian designer Irina Dzhus.The brand’s design concept is based on interaction and transformation of construction modules in order to create new aesthetics of the form – avant-garde and virtually archetypical at the same time, categoric but variable.
This Spring Summer 2014 collection called Archetype inspired by iconographic canons of Orthodox Christianity. Elementary forms turn into rhythmical and constructional designs. Eclectic combinations of textiles, raw hems and exposed seam allowance contouring the silhouettes reflect the dialectical matter of the pieces – as a key to the synergy of a person wearing them and the innermost essence of the universe.


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